Additionally, I crafted a brochure to showcase Tate Global’s services and also promote the app release. The main audience targeted were U.S. citizens traveling abroad to areas that were involved in conflict, such as the Middle East. The Dome of the Rock imagery was chosen to connect with these travelers and remind them that although a lot of these areas are beautiful and full of stunning culture and history, safety should always be a top priority. The ProtecTour app would send alerts of incidents happening in real time along with a map of areas to avoid and Tate’s team would provide help or assistance if needed.